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This marketing strategy PPT template is a great way to give your market research presentations more impact. Market segmentation helps businesses identify potential customers and to strategize to target the specific segment (s) most relevant for a specific product or service. 4.1 Introduction Target marketing involves the identification of the most profitable market segments. as part of your free 30-day trial. Market Segmentation. The Go-to-market PowerPoint template includes different slide designs useful to prepare a GTM strategy plan presentation. Slides: 11. positioning, major competitor, customer segmentation - Products & Services Analysis: Definition of products & services, vision & goal, SWOT analysis, key success factors - Marketing plans . A fundamental step in determining marketing strategy, segmentation is the process of dividing markets or consumers into specific groups. 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